Many businesses run contests or sweepstakes as a way to promote the business and engage customers. If done properly, these promotions can be a great way to generate sales. If a contest or sweepstakes is not run correctly, it could be considered a lottery. Lotteries, unless state-run, are illegal in every state and could subject your business to civil and …
Damages for using a person’s picture in an advertisement without permission
Using someone’s image, without his or her permission may fall under both the statutory right of publicity and the common law invasion of privacy causes of action. The resulting damages could be up to $10,000.00 per violation or actual damages. For a business owner it is vital to require all models or employees in videos, photography, or any other form …