Yes, a registered Trademark can be assigned or transferred; subject to some restrictions on Intent-to-Use applications. Assignments must be recorded with the United States Patent and Trademark office.
If a business is sold in full, the Trademark will be transferred along with the company. If, however, the sale is an asset purchase agreement, an assignment will be necessary. This type of asset will typically be referred to as intangible property or Goodwill.
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